Lisa Persaud is Canada’s sweetheart socialite who has become an international personality and an integral part of the entertainment industry and culture. 

Lisa is highly regarded for her success in the music sector, event coordination and public relations. Known for managing all aspects of high-profile projects that exceed stringent expectations. Recognized as a leader with strengths in project management, digital marketing, social media strategy, administration and business development. Now residing in New York City, without an r&b single or television series, Ms. Persaud has obtained an impeccable international fan base merely derived from her work ethic, celebrity company and gravitating ambitious aura!

Once a behind the scenes journalist and intern for the legendary Interscope Records, Poe Boy Music Group and online social blog Hip hop Canada, Lisa's desire for journalism and entrepreneurship ignited into an unstoppable force and determination for success. This led to her success as the founder and editor in chief of Industry Magazine. The opportunities and invaluable contacts from Industry Magazine led her to expand her brand into public relations and was shortly recruited as the head of urban promotions for Canada's leading indie label CP Records (Now XO) and Intact Radio talent as one of the week morning show hosts.
Lisa's natural ability to reach an audience led her to become an Ambassador of Sean Combs Enterprises in New York City.

With a successful publication of 5 years under her belt and hosting elite events all over the world with hip hop moguls, Hollywood celebrities and athletes such as Diddy, Jay Z, Kevin Hart, Lebron James etc...Lisa naturally inhibits the luxury lifestyle expectations that her surrounding elite foresees.

Lisa now dedicates her time to her initial passion of public relations management and firm “LPR” which specializes in Media Relations, Luxury Branding and Event Coordination. In the two years she has worked with branding Jay Z’s liquor brand D’usse with celebrity dining events under their D’usse Dinner Series campaign, private events for VIP experiences prior to Roc nation shows, intimate listening events for highly anticipated album releases with Def Jam, Universal Records, Republic records and helps artists brand their new products as well as coordinate fundraising events for their organizations. Aside from music and spirits, she has also worked with the Bright Future Alliance by creating workshops and celebrity visits to alternative high schools to motivate the youth with artists publicly speaking on their own struggles and challenges. She has infiltrated the sports world by creating the now infamous Players Brunch and celebratory events for the BIG 3, NBA and NFL. In addition to celebrity branding, she has also expanded her talent into venue branding for Kenny Hamilton and Jay Williams new restaurant in LES “The Cabin, Red Rabbit in the meatpacking district (NYC) and the former 70Down Yorkville (Toronto)

She has evolved from promotions and media coverage to creating life long lasting experiences and career staples. The goal now is to use celebrity platforms for multiple positive purposes, brand not only their projects and products but to also bring awareness to helping the community and culture. Lisa has become an all rounded marketing and branding guru who continues to challenge herself and enhance the reputation and profit margins and brand recognition for all her key clientele for not just in Canada and the US, but now the world.